Originally Posted by xizenta
Yes, every business that starts out their operation on the model of affordability and great value always seems to follow that trend! Anyone here ever frequent Jackthre4ds when they FIRST opened? They used to have amazing deals, now everything is just meh, they totally jacked up the prices once they found enough of a customer base. When you don't have a strong brand name, you have to win on the basis of price -- but once your price improves your brand, you can charge more and more. Even if they add $81 fabrics again, with the referral bonus cut, every jean is at least $15 more expensive!
Happy to comment on the price points a bit.
We try to be very responsive to what our wearers ask for. Recently we’ve been getting requests for more unusual fabrics - unique warp/weft blends, heavy weights, etc. These rare fabrics are usually also more expensive than traditional indigo/white selvedge denims, and that drives the final prices higher.
A great example is the Grey Silk fabric we offered. It’s a very rare and expensive selvedge from Italy. It was our lowest margin product despite being the highest price we’ve offered at $127. We saw 3x1 denim out of New York offered this fabric for $650 per pair, so we still think the value is pretty solid.
Stephen and I see a lot of brands “cutting out the middle man” but just keeping the margin for the company. Our goal is to run a much more efficient business and return the savings to you. It’s not just about cutting out the middle man for us. It’s also about lining up supply and demand each time. That’s why we can actually sustain true wholesale prices long term.
Hope this helps explain our model a bit. Thanks.