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I've noticed that Brioni seems to be becoming less distinguishable from the Neapolitan brands now, from what I've seen of the coats and jackets in their London store. Lots of 2.5 button, soft-shoulder jackets with patch pockets. Even the lapel shape is 'less Brioni' than it used to be.

Anyone else notice this?

The assistant at the store did insist that I try on a stunning cashmere coat, and then out she comes with a stack of other coats including a reversible cashmere/mink coat that made me drool (and at £12,000 it ought to).