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Menswear Styling Guide

post #1 of 2
Thread Starter 

Hi my name is Chloe Warner and I am a student studying fashion styling, hair and makeup. I am currently working on a project which I think has a good niche but I need a little more information from the male propsective. I am looking to create a bi-annual menswear guide for men who want to keep up with changing fashions in a simplistic manner. My target market is a young, intellectual man who earns from 23,000 - 30,000 salary per year. Sections within the guide would be accessories, shoes and grooming. There will also be editorials, sections on what not to wear and aspiration pages general advice and some trend forecasting pages. With all this content would any men reading this be interested in purchasing the guide to help with fashion worries or fixes. Also i'm thinking of pricing and would love to know how much you would be happy paying for a bi-annual styling guide? 


Any response would be much appreciated.



post #2 of 2
This is just one man's opinion, and it's free so you get what you pay for smile.gif.......I suspect the person making $23-30k per year isn't going to have enough disposable income to really get heavy into clothes. Furthermore, I'm willing to bet that salary range means they are probably wearing a uniform or at best chinos and a buttondown. If they are into clothing, what can you give them that GQ, Esquire, and Details can't?

The middle and higher end of the market has a fair amount of mags - like the ones I mentioned, plus others like The Rake, and then the Men's Health's of the world that occasionally have a fashion feature. I see what you're getting at for the lower end of the market. In theory you have a large marketplace, but you need to do a lot of research to determine how many people in that salary range care enough about clothes to actually buy a menswear magazine.
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