Ah what the heck, I've already posted more than necessary in this thread so one more post won't hurt.
First of all, ads can be closed. No biggie.
Second of all, there were no ads for me, nor for NorCal.
Thirdly, the site is clean.
Fourth, dave's offer is great. But to the time I was offering my help, without further information, all that OP was asking for was a way to watch UK tv. Live. (and again, I recommended using a VPN to watch the stream too.. so I don't see why you'd say I didn't help -- "there were other solutions better for the OP"; not that I'd care what you'd think, I just like to question your arguments)
Five, I'm not sure in which country you live in. I can only speak for Germany. But people are regularly sent "Abmahnungen" by lawyers who work for Sony BMG, Universal, Warner Brothers and so on because said people downloaded some file via a torrent. The fine is about 500-1000€. If you don't mind paying that amount of money, that's fine. But suggesting this to someone who, according to you, likely doesn't even know how to use an AdBlocker (which you don't either, apparently, since you can't even surpress popups), is incredible to me. Moreover, I don't think SFs policies want you to explicitly and publicly suggest warez.
Sixth, to this day, I have never used this website. It's just that dough or doughboy (the guy who likes to rant) posted about this website, I had a quick look and it seemed nice. I can't say any different now. Stream quality is decent. I had no popups, ads or whatever. And even if there were popups and ads it wouldn't matter. Pretty much all streaming websites have these since they have costs to cover and likely want to earn a cent or two.
Lastly, I still don't see how you've helped this thread other than increasing the necessary post count form 4 to 39.