In my opinion, you can hire someone to handle your accounting and finances. It may be more expensive in the short run, but you should be devoting as little of your personal time as possible to the profitability of your company in the first few years.
Obviously, it first depends what kind of company you plan to have and if you'll have a service or product.
My advice:
1.) Learn how to sell. You need to learn how to advertise, prospect, and bring in new business. Your goal in your first years is to have a large group of clients/customers
2.) Learn how to manage your time. You're going to be working 50+ hour weeks trying to run your own business.
3.) Learn how to generate and ask for referrals. This is the biggest and most important factor for growing a small business....word of mouth.
Essentially, you don't need to worry about how much money you're making. Have a moderate amount of knowledge about at what point you can become profitable, but you need customers first.
My experience:
In a sense, I have two businesses.
One is my day job where I work for a major company, but my clients are specific to me.
The second is a side business. I don't devote much time to it, but it has been very profitable for the time I put into it.
In my day job. I focus strictly on bringing in new business. I worry very little about how much or how little to charge for the service I give. I generally charge as low as possible, but my goal is to bring in as many new clients as I can. In short, my goal is quantity rather than quality. When I reach a certain number of clients (my number is 150), I will begin to cull my client base and worry about the specifics. However, I have a long way to go before that point.
In my side business, I don't focus on marketing. However, I use specific venues where I know there is already a large market for the products I sell (ex: ebay). I buy and sell things on ebay, craigslist, and internet forums. I keep a spreadsheet of everything I aquire. It's very simple and includes at what price I bought and sold it. I know exactly how much I'm making on each item, how much I've made this year, and it also helps me to have a specific price I know I should buy something and make money.
Edited by randomhero88 - 11/6/12 at 8:09am