hmm, that's interesting about the wool shirts. personally i don't know how you guys wear them, maybe there's some secret trick i'm missing, i start itching to death in like five minutes.
i think one of the most basic things that hedi did is to try to take the idea of a brand away from just fashion, the latest thing, pure seasonality. via the permanent collection, etc. hell, today i picked up an artforum and there were saint laurent "ads" with store art pieces in it. totally different approach from "building hype" by giving free clothes to retarded fashion bloggers.
so i think when you see all this in terms of just hype, "is this played out", that precise question IS what many of us hope SL won't become, just another hype beast vehicle. this should transcend the hype cycle, and if it doesn't that's when wackarello will have really undone what hedi created.
the hype cycle has its place, mostly for second-rate designers to play a game of who can sell the it piece this season to fashion buyers, right? this is the vetements story. but hedi's greatest innovation is to break it.
frankly, i respect him because he created all this DESPITE fashion insiders, the hype-creators, the people who decide what's "played out" and not, always hating him like trump hates a mexican.
so fuck the hype cycle, if that's all you see here, you don't really see the point at all.
back to clothes for a second, picked up the new reissue destroyed og (not trash) black, great jeans. much more subtle distressing and bleaching. surprised more people aren't picking up the vintage L01, it's fantastic, i've been wearing the hell out of mine.
I agree with you. The thing I have always loved about hedi slp is that all his pieces are give or take timeless.. It breaks the BS you see in other brands, monograms etc. I just asked cause lets be frank, the biker denim was an item that got massive recognition. But anyways was just a simple shoutout thought... moving forward