If this sounds rude or arrogant please forgive me as it's definitely not my intention but I'm sure you understand context is difficult in written form.
In the just over two weeks since this thread started both site traffic and sales have increase measurably. I can also trace six new customers directly back to this thread. Furthermore, referrals from Styleforum spend more time on the site and visit more pages than those that stumble across the site from search engines. So all in all I'm far from unhappy.
While I certainly accept the criticism as valid I think many people are willing to look past critical internet postings and make up their own mind. No matter what I do there will always people ready to make critical comments. Also don''t forget the comments here from people that have actually purchased something form Elite Suits are in the main very positive
My marketing strategy is based on four simple principles
- We are not aiming to go mass market.
- There are already many pretty websites that sell cheap fused suits poorly made in Asian factories.
- There is at least a small percentage of customers who want a better made suit at a better price and want to know as much as possible about why our suits are better.
- If you can provide a superior suit combined with excellent service people will buy from you again and again.
Seeing both site traffic and sales are both up more than 50% year on year over a not exactly insubstantial base and continue to grow every month as existing customers reorder and new ones join then you might agree that it's not just my personal stubbornness that's stopping me from rethinking my marketing strategy.
Simon, I don't doubt your core business model - in fact, I like the idea a lot. But I think you are confusing my comments about marketing with an attack on your core business ideas.
For example, it is not a black and white a choice between:
1. producing good quality suits at a reasonable price sold through a bad-looking website; and
2. producing cheap fused suits sold through a pretty website.
Why not simply sell your good quality suits at a reasonable price through a functional and attractive website?
This would be the best of both worlds, and then instead of traffic and sales being up 50%, they might be up 100% or much more. At the moment, I suspect your sales are growing simply because of exposure, and despite your website (and the poor photos and dubious testimonials here). If you're happy with that, fine, there isn't much anyone can do to persuade you otherwise - and good luck to you.