Here's my experience: I ordered a $65 chocolate brown broadcloth. In taking my measurements, I wrote down I have a 15" neck, which, according to the website means they would send me a size 16. I normally wear a size 16 off the rack, so I figured there would be no problem. The shirt I recieved had a 15 5/8" neck, so I called Joe, and he said my collar had probably shrunk (it hadn't). I stated that I needed a 16" collar and he said he would send me one which was 16 3/4", which, after shrinking, would fit me fine. So I sent him my shirt, and he sent it back with a 16.5" collar which has just shrunk to a little less than 16", but fits okay. Make of that what you will, but I suggest you let them know what your standard collar size is rather than giving them your neck measurement.