Originally Posted by AR_Six
Oh come on, people, how does this sail past? It's right up there on the tee and nobody
is going to take a swing? Really?
I will. Simon Doonan is one of the smart people of fashion, and he has spoken about this in great detail - about how it is not designers, but buyers, that double down on basics during economic downturns.
There needs a balance between saleable and dramatic pieces. Me, I'm probably not the guy who is going to spring for some crazy piece, but you know what? That crazy piece might bring me in, and maybe I'll end up buying something that I would actually wear. This is essentially how I get drawn into every boutique, especially the best ones. Yojhi, Rick, a huge Astrakhan coat? All cool, and they brought me into Alan Bilzerian, but I have no need for a Astrakhan coat, and non-baller that I am, I can't afford to spend $10K for a hallowe'en costume. But I spied some great leather products, some great accessories. etc... And those, those I will buy. If I see a window with Wings+Horns and RRL jeans, I'm not going to be excited, even though I will buy those. Barney's windows used to be amazing. Now, they are hohum, neither here nor there.
Obviously, the buying needs calibration. Buying for a big store is a huge PITA, and it's more than just "shit I think that I like", but the data-mining for a place like Barney's is also very rudimentary, from what I understand, and I would doubt that they have any sophisticated forecast models (certainly, if they do, their digital presence hides this strength well) so they either have to really invest in a good data science team, or go by some financials, and gut.