Originally Posted by Saturdays
If you knew anything about him, then you'd know he didn't change his name for the sake of his company, his brother Jerry changed his name first to Jerry Lauren, and Ralph did so soon after - only because they were bullied in school and made fun of, for their last name.
Your point that he changed his name to rebrand himself is moot - since he had no plans of becoming a successful clothing designer when he was in school...
I believe clothing came into the picture after Ralph's success with his neck tie store? His brother Jerry still runs neckwear for him I think.
The best menswear brand of all time is Polo. None of these niche brands have much cred outside of SF. Polo runs the spectrum -- laymen to fashion expert. A heritage brand that does every facet of menswear good to great.
Timeless lifestyle heritage brand -- check
Luxury brand (RLPL) -- check
Fashion brand (RLBL) -- check
Classic brand (PRL) -- check
Western/street wear/work wear/vintage (RR) -- check
Young folks (Rugby)
High end footwear/accessories (Made in England/Italy/America) -- check
Mass brands -- check
Monster distribution -- check
Say Ralph is lacking innovation if you want, it's overshadowed by everything else. Plus, as mentioned, why does something have to be net new all the time? Ralph's not reinventing the wheel here, he's doing classic menswear plus. The greatest brand must have sustainability, and we can all agree Ralph is able to reinvent his brands over and over. Not so much in regard to some of these "innovators" who become tied to their "innovations" that ultimately go out of style (Armani). Couple things would be around after a nuclear war... cockroaches and Ralph Lauren.
Edited by Frankie22 - 9/26/12 at 6:55am