I had an interesting experience at Hejfina this weekend. I checked the store out for the first time. This isn't a denim specialist store, but I thought they had a pretty good selection of things. The sales people were also pretty helpful, and not too-cool-for-thou or pushy. The prices are definitely full MSRP, so don't go looking for a deal.
I actually bought an armful of stuff. There was something I wanted that they didn't have in my size, so I left my number so they could call me if they got it in. Well, they did call, but it was to tell me they'd undercharged me by $30 and wanted me to fork over more money. I thought that was odd to say the least. This amounted to less than a 5% discount. It's not like they accidentally let me walk out with a free $250 shirt. The optics on this sort of request are poor to say the least. Believe it or not, I actually gave them the money they said they wanted, but they will be more than losing that amount in future profits me, I can promise you that. Anything you can buy at Hejfina you can get somewhere else - and probably cheaper too. These guys obviously don't understand anything about the lifetime value of a customer. I can only guess this sales guy was going to personally get docked the money, otherwise this was one of the dumber things I've seen a retailer do.