Originally Posted by bawlin
I think right now is the golden age. We still get all the old releases and Nike has been on a tear in terms of innovation (Flyknits for example). We didn't have that 15 years ago.
Quality is piss poor though, even for Nike at outrageous prices. Cardboard under the insole of the latest retro Jordans and Foamposites without full length zoom because it's a "sportswear" model though the price is the same? Lame.
Nike is really killing it in terms of the new materials like fly wire and such though. I read that it costs very little to produce and requires not so much labor time as well so profit margin is sky high.
You can't even get a nice retro model just by walking in the store anymore. This is why I refer to that time as the "golden era". You can walk in and get whatever shoes you want. No one lined up or wake up on release date at 5AM to buy kicks. And there were a lot of dope kicks out, ie the Barkleys, Garnets, the first Jumpmans that players like Eddie Jones wore, the Jason Kidd with the bug eyes, the Pippens, and even beyond Nike, Reebok was crushing it with Shaq and Shawn Kemp's shoes and eventually Iverson's line.
Half the colorways that come out now would've been called variants back in the early 2000s hands down. Nike is the king of marketing and they know the new kids are their primary target, the hype beasts. They drop some limited stuff and attach a story to it and kids eat it up. Oh besides playing in the NBA, Durant wanted to be a weatherman so we'll make a weatherman edition of his shoes or let's make the CAVS version of the 4s since Jordan wore that model when he made the clutch shot even though he never played for the CAVS.
It used to be fun tracking down your childhood favorite shoes and cop the OG version of whatever, but now eveything is due for a retro sooner or later. Prices keep rising and quality keeps declining. Sooner or later retro Js are gonna hit $200 per pair which is pretty expensive considering they were only $125 a decade ago.