Originally Posted by bourbonbasted
I'll sift through your sensationalist, inflammatory remarks and try to ask a sincere question:
So if there is so much onus put here on owning clothes made for you, from your designs and at your discretion, then why is adding three 1/4" letters in a place that will be covered when wearing a jacket so offensive? The shirt has been made for you from your specs.
Personally I think a monogram is much more understated than branding. Do you find RL ponies equally offensive? Do three little letters really make someone a bad person? Why does knowing someone's middle initial make them so vile and self-obsessed that you forever see monogramming as a scarlet letter (see what I did there?) I sincerely don't understand why adding a personal touch makes someone so self-obsessed. And, again, I remind you we're having this conversation on a bespoke-obsessed clothing forum.
I do find RL ponies offensive, though less so, since the buyer isn't making the choice to put it there or not, they're making a choice about the garment as a whole. A fair number of people buy those shirts because they're good shirts and just live with the fact there's a logo on them. I've been known to remove the occasional logo with a pocketknife or a seam remover, but that's further than most would go, and I don't fault them for that.
It is, as gsugsu hit on, about the intended audience. An initial does nothing for you- you know your initials and you know it's your shirt. The only real reason it's there is to announce to the world that, "Hey, I just bought a shirt that's more expensive than yours! I have money and buy expensive stuff, see how awesome that makes me?".
I react very badly to people who try to substitute money for taste. Having clothes made for you is one thing- you get better fit and a quality garment. Tacking on a logo to show how much money you spent on something is an entirely different thing altogether- you can spend a lot of money and still have absolutely no taste or class. Really, the basic key is that you want people to react to how nice your clothes are, not how expensive they are. While those are often related, there's no inherent linkage, and it puts the value on the quality of the item, rather than the cost of it. When you emphasize the cost of the item, you're announcing that you can afford the item, and you are making the implication, however unconscious it may be, that cheaper items are lesser, as are, by implication, the people who wear them. To me, that's an incredibly nasty value system, and while it's unfortunately common today, it's often beneath the surface just enough that we take it for granted.