I wear white shirts all the time even for casual....dont see why we need a reason to such as business, etc...fck it wear it and if society cant take me wearing a white shirt fck em....while they wear T-shirts.
I've never heard that and have been involved in professional design for companies like NBC, Showtime, Universal Television, Barnes and Noble, Random House, Condé Nast, Hearst, etc -- print, digital and motion -- for over fifteen years.
Setting smaller type in a four-color black would lead to ink supersaturation and impaired legibility. Unless you're referring to headlines or text for the screen. And even then, I'd think that black would only be chosen purposely. Just as a "very dark variant" would.
Perhaps you're trapping the "very dark variant" as a knockout?
I don't understand either. Black is/was my favourite design colour (for print).
Only thing I can think of is the difference of "rich black"/CMYK: 63C, 52M, 51Y 100K - but it's still black.
Ah, okay. Most of my clients back then were poor (non-profit organisations), so I often used one or two colour designs. I didn't mind the limitation. I think full-colour has gotten a lot cheaper the last ten years? (I hardly do any graphic design anymore.)
Ah, okay. Most of my clients back then were poor (non-profit organisations), so I often used one or two colour designs. I didn't mind the limitation. I think full-colour has gotten a lot cheaper the last ten years? (I hardly do any graphic design anymore.)
The problem with rich black is that body text set in it will supersaturate the paper. Especially if it is set on a colored background.
Even if it didn't contain 100% K, it would still be dangerously close to 300% coverage over a colored background.
I popped on here as I was looking at some specs for a teen magazine:
Quote:
TYPE REPRODUCTION
• Fine lettering (thin lines, serifs) should be
restricted to one (1) color.
• Reverse lettering: Dominant color should be used
for shape of letters with subordinate colors spread
slightly to reduce register problems.
• Surprinting: When type is to be surprinted, the
background should be no heavier than 30% in
any color, and no more than 90% in all four colors.
We have production people who create our PDFs these days, but back in the day, I used to do my own production.
I met a graphic designer at a bar once, she began to insult me for being "the man" and working for a large, non-creative corporation. Then she told me she does graphic desgin work for the website of Goldman Sachs. The irony was strong with that one.
I met a graphic designer at a bar once, she began to insult me for being "the man" and working for a large, non-creative corporation. Then she told me she does graphic desgin work for the website of Goldman Sachs. The irony was strong with that one.
Wow. That is pretty ironic. I hope I never came across like that when I was a designer. I worked in television at the time so I was not about to judge anyone else. I think I made it through only dressing ironically.
Quote:
It would seem that most of the jobs in graphic design are for large, non-creative corporations. Perhaps indirectly, but still...
Yup. But as competition accelerates, they are learning to think creatively.
LOL, no, sugarbutch, but 'genius' is a word, that comes to mind.
I know black shoes w/ navy suit is the classic office attire; I was merely stating, that black does not go with navy, if you follow colour theorem. It is a total lack of colour; only colours can work well together--balances of colour in the spectrums (depending on what look you are going for). Yes, generations of men/women have worn black and navy--and following that principle, it's fine--but no one would be correct, if they said black can work with anything but other shades, if you follow colour theorem (as I said). I do freelance graphic design work, and take colour pretty seriously in that area. Only trashy designers use pure black on colours for text, for example; most use a very dark variant of the colour. White is easier; it does work with colour.
I'm not trying, to tell anyone not to do what, the fuck they want, but, in line with what I have just said, I find navy and black heinous! Whether you agree or not, that's my reasoning.