That is actually not a gingham but a houndstooth pattern. I'm very fond of those and have a bunch of them in various scales, the Kiton shirt being the largest. By its nature, houndstooth checks look like they have somewhat fuzzy edges, less 'hard' than a true check pattern. Which is what I like for the situations I use them in, since I dislike micro striped or checked shirts.
When I do use true gingham checks, I prefer them to be a much larger, bolder scale. And usually bolder colours too.
@circumspice: somewhat late to the party? Read Mr. Six' reply in post #12538