Originally Posted by Lirum
Do you higher volume sellers try to work around seasons? I know Wes started his tweed thing in September(?).
I personally do adhere to seasonal clothes. Part of it is to get the highest amount and part of it is to maintain a coherence in my store. I sell both new and used items and keep it seasonal, including sales. That's just my own policy though, I can see why others would opt to list all year. I have a few summer items hanging around that will be pulled and stored until they get renewed interest in the spring.
It can be expensive to do that, both in space and tying up money in stock, which is why I attempt
to be conservative in purchases. Retail locations start early fall merchandise in late summer (early August), so I attempt to be about a month later than them. Stores move their summer stuff out, but people still look for it, which is where I come in to the equation. By now, I should have pulled all summer gear and moved into fall and winter. I will keep that going until the first week of March when I introduce some
spring stuff. By mid-April, I'll have 90% of my store with spring/summer and the remainder is heavily discounted winter stuff.
This way, my attempt is to attract a wide audience...bargain hunters, those going on holiday before/after summer, those trying to find things at the "proper" start of a season (read: those willing to pay for items relevant to the weather), etc. My goal is to have minimal things to re-list, but a jump-start on the season in a few months.