STUDY: Listing items every night VS. Listing on Thursday nights with 10 day duration ending on Sunday.
Ok, this is for whoever is interested.
Disclaimer:
This study is somewhat inaccurate due to the fact I have been very busy with an upcoming friend's wedding and have had much less time to run my store. I also had to temporarily switch from 1 day to 3 day handling, which seems to have had a mojor impact on my traffic patterns, possibly due to premium exposure offered for certain power seller criteria. But anyway this is my data for the last few weeks.
About 3 weeks ago I switched over to ending all (at least 95%) of my listings on Sunday nights with most of them beginning on Thursday with a 10 day duration.
Numbers based on the average sales of the last 3 weeks and the average sales of the 3 weeks prior:
I have seen a 25.2% increase in my average final selling price. (truly was 38%, but I threw out two recent sales of high dollar items I do not normally sell to make this more accurate)
Due to my hectic schedule I actually a 38.6% decrease in the number of sold items. (I only listed about 55% of the volume I usually list.)
I will report back with my findings after the wedding, once I have a more reliable test study based on weeks of equal listing volume and using my normal 1 day handling.
But according to these numbers, It is probably safe to assume the numbers will only get better.
Note: I still have been shipping with 1 day handling, but am just giving myself a cushion due to the constant out of town travel.
Mondays have become insane with shipping activity, so you will definitely need to have that night free to do it this way.
Oh yeah....Thanks Spoo for the suggestion!