jebarne
Distinguished Member
- Joined
- Nov 11, 2012
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Honestly, this is the thing I like most about this forum.Yeah, that's a helluva shout out.
I love watching the process of someone who is willing to work hard to start up their hobby/business and try to improve their success every day.
Step one in menswear seems to be photography. I love to see people generate a bit of income and reinvest it in photography lights, a better camera, a store front or whatever to improve their presentation.
After a while, each of us seems to develop a presentation style that works for us and begins to become our own, even if our initial efforts are pure emulation of another's store.
I think in the long run though, once the photo's are great, you've built a consistent supply and throughput, you have buyers who regularly check out your items, there is one last major thing that for many of us still needs work.
I believe that working on your people skills is the area most of us don't think about but it's hugely important.
Every time I read someone going ballistic about a transaction, I get a bit concerned. 99% of the people buying from us are straight shooters who just want a deal. Then there's the 1% who want a deal, and then want a better deal, or want to change the return terms so they don't have to pay shipping or restocking or whatever.
We have to approach each transaction as if the buyer is in the 99%, unless they give us a reason to believe they aren't.
Even though this is an electronic business and tends to be faceless or anonymous, all business success is still achieved person to person, one buyer at a time. If you view every question or complaint as a confrontation or someone trying to rip you off, then you'll never be as successful as you could be. Used clothing isn't a black and white business, though we want it to be. My "8" may be someone else's "6". Your "vintage" may be my trash.
Nitpickers are the hardest to deal with. (Honestly, there are a couple of you guys that I flat out wouldn't sell to on ebay.) But a % of the people who buy from us, will be nitpickers, uninformed, impatient, or whatever. Some will think we're Amazon doing this full time.
Of course we need to really help sift out the truly dishonest buyers. And yes its frustrating when we have great photo's and descriptions that your smartphone impulse buyer never bothered to read. In any of these cases there is the problem itself, and there's the person who is unhappy. How you deal with these people will matter more that the steps you take to resolve the problem. Of course we will need to focus on the problem, but if you forget the personal side you will fail.
I sold a PRL/ corneliani suit last week. when I bought it, I knew it had 2 small holes right at the bottom of the flap, and it had some abrasions on the right shoulder. I also had 20 photos in the listings. After it closed, I sent the buyer an email to let him know I shipped the suit and that I had already had it dry-cleaned, so he shouldn't have to do that again.
He left me feedback that said "The suit is better than described". To me, that's exactly what I want every prospective buyer to read when they check my feedback.
ok. the air's getting a bit thin up hear on my soapbox, so I'll stop.
Think about it.
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