Listen, I'm from the South and thus may be a bit biased as I am partial to Seersucker coats and pants for fun summer wear. I hear you on the brands, I tend to like Hickey Freeman as I personally own several sports coats and a couple HF suits. I think Hickey Freeman offers great quality but Brioni is shade superior. I think how much south of $200 the HF Seersucker is, whether Brioni offers something similiar at a similar price, and your individual needs have to be taken into considertaion to determine whether it is actually a good deal. Nevertheless, I have found it difficult to find seersucker Suits and SCs in that particular color. I have both brown and blue, so I might be tempted to pull the trigger on this is if I were you. Hope this helps.