Capitalism at work. Personally can't argue with someone who is willing to wake up earlier or put in more effort then me. After a transaction, honestly it's his/per property so he/she can do whatever with the item(s) with whatever business model they see fit. How I see things, if I want something bad enough, I would buy it MSRP. If I wait for a sale, it's hit or miss. Getting another 1 or 2 shoes (or not) won't make too big a difference in my life. But for others, if it's part of their business, it's a different story.