We may not like it, but perhaps the majority of professionals in the developed world no longer wear suits (or even jackets) to work these days. Nor do they choose to get dressed up when going out, on weekends, or in any other situations beyond weddings and funerals. The suit is dying, albeit slowly. The hoodie is becoming acceptable business attire in some industries -- especially the tech industry, which happens to be one of the only industries in the US that's doing phenomenally well right now, and whose employees have stable, secure jobs (and lots of disposable income to spend on, among other things, clothing). And it's certainly supplanted, say, the sport coat as popular casual and weekend attire.
This is the world in which we live. Brooks Brothers didn't create this world. But Brooks Brothers finds itself in this world, just the same as we do. We can dress as anachronistically as we want to, but then, we're not trying to earn a profit by selling clothing to the masses.
Here is a good example of what happened to a famous and long established, traditional UK menswear chain that didn't change with the times.
"The Christmas shopping season turned sour for one of Britain's best-known menswear retailers yesterday when Dunn & Co collapsed into receivership.
Known for its slightly old-fashioned image, sturdy suits, blazers and flannels, Dunn & Co's reliance on the formal wear market proved its undoing."
Basically what happened here, their core clientèle got old and started dying off. When I was in my 20s, Dunn & Co was always the store my granddad shopped at.
Edited by MikeDT - 7/12/12 at 6:54am