This is so fucking brilliant on the NHL's part.
First, premise your offer on the notion that you want to preserve an 82 game season. On the one hand it looks like you actually care about there being hockey, and on the other hand you basically tie the players' hands on getting this worked out in the next couple of days because otherwise there's no way you'll get that Nov 2 start date (need a week of training camp).
Second, set the 50/50 revenue mark and create a bunch of low-hanging fruit (contract term limits, 8 year UFA delay, 4 year ELC's, 6 year CBA term, 200mm revenue sharing) that the PA can haggle about and you can live with compromise on - essentially, set yourself up to say "yes" to a version of your own proposal.
I'm pretty optimistic about all of this. Though, Rangers fans beware - NHLers buried in the AHL will count against the cap now. Oh hai Wade Redden.