Seriously. The magic word of the day there is "concessions."
The logic there is: since the NHLPA can end a lockout by caving to the NHL's proposal, the NHLPA is at fault for the lockout. Furthermore, since the NHL has made concessions in regard to splitting percentages and the NHLPA has not, the NHLPA is even more at fault. Fehr sucks and the NHLPA is bad because they are not making concessions.
Nevermind that the league's initial offer was such a ridiculous proposal that of course they could shift a few percentage points the other way and claim they are "making concessions" in further bargaining. Perhaps the NHL tabled an obscene first offer in order to be able to say they've made concessions and therefore are negotiating in good faith? Perhaps this was done to help sway public opinion which would naturally be against them in a lockout situation? Like what happens in virtually every damned collective bargaining situation, ever? Holy crap, its like the league even knew that some guy named Fehr who has a reputation as a hardliner would be negotiating for the NHLPA and wouldn't likely budge from his initial position so they could wave this fact around as they make their vaunted concessions?!
Nevermind that all this hubbub is all about economic factors, which are the last things that get tackled in collective bargaining since they will always be the biggest sticking point. Forget every other aspect of collective bargaining and focus on the rhetoric, I guess.
I get the fans as stakeholders have a primary concern of having the lockout end quickly, but seriously. I'm not saying any one side is right - I don't know enough about the particulars of the negotiations to make that judgement - but "NHLPA is greedy and bad because Fehr won't make any concessions and they should just cave so we can watch hockey again" is so dumb it hurts.