meh. I'm unconvinced.
I'll walk back a little and admit, yes, she bought into the hype machine, but again, who wouldn't? These are just track and field athletes. They make some money, but not a ton, and they have a very small window of opportunity to capitalize on this and turn it into a big wad of cash. Jones, a light-skinned African American with a chaste image, was the perfect marketing opportunity. She played her hand, and got rich.
So she didn't win. She was pretty good - she was a favorite in Beijing, and got unlucky, or whatever you want to call it. She choked. She lost. OK, fine. But she was a favorite, and was winning when she tripped. But the hype, the media coverage, has nothing to do with how she performed.
The other girls aren't giving her "respect" not because they think she got too much attention, but rather because they would rather have had the attention for themselves. Their grapes are as sour as anyone else's.
Now it's time for the media, which is the chief architect of the hype, to wring hands over the over-hype, and indulge in the schadenfreude. The ultimate hypocrisy.