The Rubinacci store is found at the top of hill in Chiaia. Off the street you enter into a room displaying ties and pocket squares, although most of the squares are hidden away in drawers. The other rooms in the downstairs area include one with swimwear, one with RTW trousers and jackets, and finally, the fabric room, where bolts of fabric line the walls, ready to be deployed for bespoke orders.
Surprisingly, the gentleman who greeted me, while very nice and helpful, was one of the poorer dressed jacketed men I saw in Naples. Oh well. In any case, I first took a tour through the Rubinacci pocket square collection. Drawer after drawer, in various designs and colorways, appeared in front of me. Rubinacci pocket squares are quite distinctive. You get somewhat of a sense of it looking through their webstore, and pictures of elder and younger Rubinacci attire, but the colors are extremely vibrant. Almost all the designs are depictions of some place or occasion or person. I rather like the conception of a pocket square being a painting-in-your-pocket rather than a swatch of wallpaper or a mini-carpet. In any case, they also allow for a nice and varied mix of colors showing from the pocket when folded. I eventually singled out the 'Victory' pocket square, in a combination of rich navy, a golden yellow, and a sparkling-Mediterranean sea-fresh light blue, for likely purchase, and moved on to the knit ties.
A quick note - of the items available at both, some things are more expensive in the physical store than the online store, some things are less expensive. Knit ties are less expensive in the physical store. Pocket squares and shoes are less expensive online (although about the same after adding in shipping...their shipping costs seem to be somewhat irrational). In any case, the selection of knit ties is impressive. There's a lot to choose from, and not a dud in the bunch. They have some of the diagonal-weave knit ties (not sure what the right word is for these, but if you've seen them, you know what I mean) that I liked, but were too skinny for me. I ended up focusing on a green with wine spots and a brown with pink spots.
Seeing my indecision between the ties, the salesman volunteered that we take a tour around while I think about it, and of course I agreed. We did a quick tour through the rooms described above. The fabric room was obviously the most interesting, although I didn't get much time to look at individual fabrics. He then led me upstairs, where the workshops are. He showed me room after room, each dedicated to the manufacture of different garments. We walked past a large rack of bespoke orders which I wish I had more time to investigate. When we dipped into shirtmakers room, I saw a particularly extravagant piece on the top of the pile and inquired about it. It was a white shirt, no collar, but with a bib, as on a tuxedo shirt, that was covered in a loud silk print that looked like it could have come off of a Power Rangers lunchbox. We all agreed it was "un po' troppo", but hey, somebody asked for it.
Once we got downstairs, the salesman suggested that I have lunch at a nearby historic pizzeria (Brandi, for those who care) and then come back and make a decision on the ties and pocket squares. This was another of many episodes in which I found salespeople in Naples extremely and refreshingly laid back in their sales tactics. I don't think I've ever had a sales person in the United States actually advise that I leave the store and take some time to think it over. In any case, I took him up on his advice, and came back later, having decided to get both ties along with the pocket square. And one of them I'm wearing one of them today (Vanda pocket square in this pic was waiting for me when I got back to DC).