In contrast to Cappelli, Marinella is quite easy to find. It's on the street at the bottom of Chiaia (Chiaia, by the way, is a zone as well as a street. Adding to the confusion, there are other streets that have "Chiaia" in their name that aren't THE "via Chiaia", which is a pedestrian walkway uphill from most of the shops. My favorite of these is "Vico Belledonne a Chiaia" - "Beautiful Women in Chiaia Lane".) From the storefront you walk in and pretty much immediately see the whole store. Ties are laid out in boxes in front of you, with other silk products, such as women's scarves and pocket squares for men, as well as other accessories such as watches and cufflinks, tucked into various corners and glass showcases, available to be brought out at a moment's notice.
As has been noted in other spaces before, they specialize in a lined, tipped, tie, with most of their patterns falling into the category of what we might call "neats", what in Italy (or at least Naples) are called "micro-fantasie". Marinella is by far the best-known tie-maker in Naples. In fact the couple of times when I asked random people where I could find Cappelli in the course of my search, they responded, "Oh, you mean Marinella? It's down there." This fame is well-deserved. The quality of the silks and construction of the products are immediately evident. My eye was first attracted to a gorgeous print in pink that turned out to be a ladies scarf, not a pocket square as I was hoping. However this led to me being shown the pocket squares, in different sizes, all with nicely hand-rolled edges. All the prints are gorgeous, some of them very old. The gentleman showing me the squares proudly pointed to the year "1931" printed on one of the squares as the birth year of that design.
The two boxes of pocket squares they showed me however, included none in pink, so I asked specifically if they had any pink squares. The gentleman helping me sent another employee off to look for such squares in some other storage space, leaving us to have a nice chat. I found the comportment of the Neapolitan salesman refreshingly unique. Never did I feel pressure or rush to buy anything. They have enough pride in their products that they don't need to hawk them. Displaying them is enough. They're quite likely to be interested in where you come from, what you do, and how your stay in Naples is going. This personal interest comes naturally and honestly. And so it was with the elegant signore as we waited for the result of the search for pink pocket squares.
Our conversation was interrupted by some bad news. No pink pocket squares could be immediately found. However I was assured that if I came back tomorrow, some would be available. Happy just to have seen the beautiful store and enjoyed a nice conversation, I prepared myself to leave, sure to return the next day. But yet more surprises awaited! A gorgeous blue and white pocket square I had been admiring was put in my hand. "This one is my gift to you today," said the signore. A very generous gift! I thanked him heartily and redoubled my promise to return the next day. He asked me my name. I told him and asked his. "Io mi chiamo Maurizio Marinella." The grandson of the original Marinella himself.
The next day I returned. Maurizio wasn't there, but 3 pink pocket squares were. I happily bought two of them.