Wow, you're right. When did that change? I just ordered shirts at the beginning of this month and that wasn't the case. $20 is way too much Luxire. You're going to lose that business charging so much. Admittedly, I was surprised that it was free before, but that price point is too high. I won't get the monogram anymore unless it's a very special shirt. You need to re-think that price point ASAP.
It's a luxury. Before I'd get it because it was free. Now I'll get one on the occasional special shirt. I actually prefer it this way.