Its not too good to be true, if you look back at the start luxire didn't always get it right or they didn't always have the resources to get it right.
But they strongly invested in customer service and comms, that's why you see so much love for them -combined with a willingness to try new things, all manner of customisations and engage with the forum and its members. They back up their craftsmanship with responsive customer service and if they make a mistake they are generally quick to remedy it or offer a solution.
+1. I think your comment are dead on. The customer service, communication and flexibility make Luxire a very special company. Definitely a markedly better experience than any other MTM online service.
@irunfast: the one caveat is that you need to be a little patient and realistic. As good as the service is, you can't expect that people at Luxire pyschic. It takes a few tries to get the fit dialed in, so you need to be prepared to invest a little. Having a well-fitting garment helps, but you there may be a need for further teaking.
Also, although rare, there may be inadvertent mistakes in the production/copying process and a measurement or two may be off. There are honest mistakes that happen in any businesses with so much customization and you need to be understanding of that. I think that the important thing to remember here is that Luxire is always willing to rectify the problem and to leave the customer satisfied. Occasionally, you will see posts here of people who are unsatisfied, but in my opinion, the vast majority of the time, there is some sort of misunderstanding at root of the issue or people are plainly just being unreasonable.