Yep, I agree with most of what has been said here. In addition to the fact that spraying it on clothes can stain, it also doesn't do the scent justice. Scents change and adapt when they are on the skin; one's own body chemistry changes the scent in interesting ways. This is one reason why it is recommended to spray on "pulse points" at the neck, wrists, at the bend in the arms, or even behind the ears. These are the points that are most active on the skin and get the scent "working."
This isn't as true with some very loud, overpowering scents, but if you spray on a scent that is more subtle or with a good deal of musk, you'll really see it come alive on the skin after a while.
I wouldn't recommend applying to the face; not only is it close to the eyes and nose (which could quickly lead to "olfactory fatigue"), but also they're not really designed for the sensitive facial skin.