I've always like the Patagonia vibe. Chouinard seems like a cool cat.
Funny, I just read the Marie Kondo book several weeks ago. It's kinda self-helpy but her premise is pretty good. Why not have everything you own bring you some kind of joy? The trick for people like us is that she starts her weeding process with clothing -- apparently the "easiest" category to go through... for most people! I still like hanging on to certain things even if I don't wear them much. Cool design brings me joy.