For a forum to be to be as good as it can be, honesty is of the utmost importance. For that I can't thank you. To all else, I ask you do the same. We have thick skin here at TS, and to be quite honest, welcome constructive criticism more than praise.
On our first round of jeans we used a 6oz natural veggie tanned leather patch that we sewed the sides of (to allow the belt to loop through if you desire). We did find that sewing the tops and bottoms of the labels was not as durable as sewing all four sides (maybe thats why Levis has been doing it that was forever....duh).
This time around we are using a treated 12 oz veggie tan leather that won't take on any water with washing (meaning it won't shrink or warp) and we will sew all four sides.
I must defend the overall construction of our jeans! Each pair is sewn at Sky Blue in San Francisco. It is a specialty denim factory that is located two doors down from the small family business I use to sew our shirts. Every pair of jeans we sell is sewn right alongside Tellason, Double RL, Filson and 3sixteen. Same thread, same technicians, same quality control. We only use Japanese and American denim
I can say with 100% honesty that the quality of our jeans is right up there with any brand in the world. If you want to know why other people are charging what they do, I would happy to explain privately in detail.
As always, please let us know what we can do better. It means a lot to us.