I feel like everyone is always trying to get a deal, myself included and yes I know it's Black Friday. TS makes quality shirts in the US for very reasonable prices while insuring they are able to make a living. For me I am willing to pay full retail for their products because of the quality and the ethics behind that product, I'm willing to give my hard earned money to support that cause, having said that when it comes to stores like J.Crew I am all about the deal and not paying retail, I will try to stack my student discount on top of their sales. Even during sales the are making money.