Y'all are great - answering questions for me. I would like to add a little clarification and insight to our manufacturing and product release cycle:
We here in San Francisco are still blessed to have a somewhat vibrant garment district still alive. It is nothing compared to what it used to be (during the tech boom in the 90's, all the sew shops got booted from the factories because tech companies and loft developers sent the square foot prices of commercial property through the roof) but there are still 20 sew shops going strong.
I work with a small factory called Fashion Apparel. It is a family owned business that owns the building it operates out of, and has been sewing there for the last 44 years. There is one cutter and 12 seamstresses and 2 quality control ladies that handle all of our production.
Being that the factory is two miles from our office, we have a lot of control over production. So much so, that once fabric arrives, I can turn a new style around in about one week. Because we have these capabilities, we push ourselves quite hard to release 5 new styles of shirts every week. We usually do about 30-40 units in each color way (6-7 units in our most popular sizes - 38, 40, 42).
Since things are selling out in a day or two in our popular sizes, we are going to start in increase the size of our runs to about 60 shirts in each color way of each release.
I will give you a heads up - next week we are releasing a collection of khadi shirts. Khadi is an incredibly soft and lightweight hand loomed Indian cotton. The stuff is downright incredible - in terms of heat of the summer wear, it puts linnen to shame. Moreover, the price per yard of Khadi is significantly more than we we are usually willing to spend, but this stuff is so incredible, we could not pass on the opportunity.
I will post some pictures of the shirts on the forum later this week.
As always, ask any questions about materials, fabrics and construction that you might have. I am very proud of what we do and how we do it and want to make the manufacturing and design process as transparent as possible.