As far as this season being too similar to seasons past....that is basically what EG does, different riffs on a relatively consistent product line. If you're looking for reinvention each season I think you're in the wrong place. EG does what they do (basically what Daiki likes for himself from what I understand) and they don't seem to want or need to do more. Frankly I like them for that. I love their workshirts and I always find one or two more I want each season. I basically collect the chambray ones. If you're getting bored with what EG does then look elsewhere, there are other brands that have an overall similar style that offer some great alternatives (Post O'alls is the most obvious, recently got my first shirt from them this spring and really like it, will probably get more).
Take shirts for example...EG already has:
- tab collar
- rounded collar
- miner shirt
- 19th century button down
- camp shirt
That is 8 different styles of shirts (and for all I know I could be missing something)...that's quite a lot of variety. And that doesn't even include things like lightweight shirt jackets which they've done quite a few of. Oh..and I just remembered the field shirt from a few seasons ago...that makes 9 (thought not sure we'll see that one come back, seems like I saw it on closeout just about everywhere)...oh and the western shirt...that makes 10....I'm sure there are more.