Completely pointless reminiscence:
The first time I ever saw bottled water at home (as opposed to in institutional water coolers, which was pretty much the only context one ever used to encounter it) was when I was a kid and we lived in some crappy place like Wheaton, IL or Camp Hill, PA. There was a big winter storm coming, so my folks got a couple of big Sparkletts bottles (the kind you put upside down in the institutional water cooler) as a hedge against the pipes possibly freezing up in the storm. They put the bottles in the garage, where the water promptly froze overnight. Back in those Olden Tymes, the bottles were made from glass rather than plastic. And water expands when it freezes, blah blah. I don't think the pipes ended up freezing, but if they had and if there had been some benefit to having big bottle-shaped hunks of ice studded with bits of broken glass, we would have been totally set.
Sparkletts sucks! Arrowhead 4 life!