I agree that the amount they are lobbying against it is a little offputting...but look at the people who buy into this crap. I mean...Chipotle made the switch to non-GMO. People buy into the anti-GMO hype, and those people will probably balk at "education" that is coming from any company that has ties to a GMO producer.
Except they still sell soda. =D
Also, how many more problems has Chipotle had with ecoli or other food-borne illness since they switching (I know not all of it is related to the food procurement but I believe the majority is).