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They do care, just not so much that they're willing to put down several thousands for one. I can't speak for others, but to me brand prestige is worthless and I don't really care if the movement has 27 jewels and whatnot, as long as it's mechanical. To me a watch is mostly jewelry that happens to be a mechanical marvel that tells the time and date. First and foremost they're beautiful objects and thus I should like how they look. These days you can find plenty of automatic watches that don't break the bank, look good, tell time accurately etc.




