I've had a similar idea recently. Having a classy brick and mortar location, designed to look like a great retail menswear store (Brooks Brothers stores, Zegna Stores, Hugo Boss, etc). Then hand pick suits, shoes, shirts and accessories from trusted purveyors on eBay. Many sellers have inventories of Canali, Ermenegildo Zegna, Brooks Brothers, Turnbull and Asser, Drakes, and the list goes on. Would it be viable for example, to purchase a brand new Zegna suit for 800 and sell in a retail environment for 1600? The store would have knowledgable sales staff that could speak to the quality of the goods and fit, friendly atmosphere and create a positive purchasing experience while still offering new and slightly used goods for half the price of full retail. I could even see myself hiring a tailor to be on staff in the back office, as well as have a gentlemen outside shining shoes to create a stir by the store front. Seems viable to me, but I think that would depend on marketing, foot traffic, and socioeconomic status of the neighborhood, and location and channels of advertising. The business model certainly is sustainable, but it all depends on people are willing to come into the shop to talk, try on, feel, and purchase, as opposed to many ebay shoppers who would rather buy in between commercials of top chef.
post #46 of 52
7/24/12 at 11:59am