SETTING THE STANDARD [INTERVIEW]
Style is an identity that can be emulated and reproduced, but it must come from an original point of view to be truly appreciated. Journal Standard, a brand with creative inspirations from classic American casualwear, is one company that is capable of recreating an image while adding its own global point of view with an awareness of modern trends. Based in Japan, the brand has expanded to consist of multiple sub-brands: J.S. Homestead, Journal Standard Trisect, and Journal Standard Relume.
For its Spring/Summer 2012 Collection, Journal Standard has enlisted Bodega to stock its new line. To help spread the good word of Journal Standard, Bodega’s William Yu had a chance to speak to Rui Takahashi from Journal Standard’s International Division to discuss the brand’s history, vision, and aesthetic.
William: For readers that are reading of Journal Standard for the first time, could you please state your name and your role within Journal Standard? How did you come to work for Journal Standard?
Rui: This is Rui Takahashi, I belong to the International Division of JOURNAL STANDARD. I found the JOURNAL STANDARD store in Shibuya when I was a student in San Francisco. After I graduated my college, I went back to Japan, and then started working at JOURANAL STANDARD Shibuya store. I’ve been working at JOURNAL STANDARD for almost 13 years.
W: Who founded Journal Standard? What was his vision for the brand?
R: Our president is Hiroshi Kubota. His vision is for American basics, mixed with European atmosphere.
For our interview with Journal Standard's Rui in it's entirety, head here
[Words by: William Yu
Images by: William Yu + Andrew White]