Hold on. It was easily available. Zug from Ilcea is no longer being produced, so what remains is old stock (unless the revived brand begins to make it again).
I simply meant makers once had easy and plentiful access to Zug, while it was still being made in the past. I do not think it was a hugely popular/ often requested item for EG. It was a hardy and traditional material and certainly not a bright new thing. Like so many coveted items, Zug has probably become far more desired precisely because it is no longer easily available.
Ah Ok, I must have misread I thought you meant it was still pretty easy to get. I get that it probably wasn't desirable enough and that was probably why it was discontinued. I certainly get the reference to not being bright and shiny as well. Some of those pictures of Heather Gorse on retailers websites looked pretty sad. Not to mention the fact that you may have just finished looking at the antiqued calf or even CC which can make them look even less desirable especially when your talking EG money. Besides the advertisements don't speak to the benefits of this leather.