What would be the best way to go about conducting market research (necessary for a business plan) on the fashion/style industry?
I'm not really sure where to get started!
Create a survey using a professional agency (or do it yourself, but make it look nice).
Send it to 1) professionals in the industry (unfortunately, you're going to need to mine their contact info yourself) and/or 2) normal, everyday people (a professional agency will usually be able to do this part)
Then get the data and analyze it.
This is one way of how a consulting firm I interned at performed market research.