I use a body wash by Suave for Men. I think I mainly use it, because it's so easy to tote back and forth to the bathroom (keep in mind, I live in a dorm). Every now and again, I like to use plain, old-fashioned soap... since I agree with you and think it does a better job of cleaning.
body wash if need to scrub, body scrub soap is drying on skin, especially in the winter months when it's likely super dry already if you like soap type products, use a glycerin bar type soap which will clean well but not strip your skin as dry as normal soap does
the anthony body washes are overrated, thick and gel-like, pricey for what they are a better bet is baxter of california and/or heavy duty and/or n>dn men (which i think may have gone out of business though)
Great question, alaaro. I prefer body wash to bar soap. The only problem I have is that I fear the loofah breeds bacteria. I like using a loofah since it sloughs off dead skin easily. I'm just not sure of the proper way to clean it, so lately I've been using the body wash without a loofah.