Originally Posted by steffenbp11
An overhaul of his webstore would surely boost his sales, but maybe he isn't really interested.. Better pictures and at least a mention of the ties' colours would be a good start. Then again, that might mean less choices and higher prices for those of us brave enough to go by the current photographs...
I've spoken with him about this and I don't think it will happen anytime soon. Patrizio is definitely more artisan - less e-commerce retailer - and overwhelmed by the prospect of renovating his entire web-store and pictures. The amount of ties he stocks are part of the concern and I'm not sure if he's interested in cutting down his selection (or if a potential increase in business would be manageable). These are just my speculations from talking with him.
When you think about it, he's only been online for about a year and the level of customer service and consistent quality is incredible.
As for lining, I think the upgrade to "unlined" is worth it - especially for wools and linens.