i agree, less is more, it should not be noticeable that you have on a scent unless someone is up close and personal with you neck, wrist, pecs are the main areas, spray it on your skin and not on your clothes
Then what's the point? How many people a day are up close and personal with you? I'd say enough is is applied when you walk by someone, and they can tell you're wearing cologne or when you're normal conversation distance away (2-3 feet) and they can get a hint at your fragrance. Agreed as to where to put it though. Too many people put it on their shirts.