The actual sequence can vary depending upon your individual needs or preferences, but what I think is the best sequence (for me at least) is this: Cleanse before shaving. Â This enables you to get a better, closer shave, particularly if you use a blade (as opposed to electric- I alternate between the two). Â Shaving an unclean face can introduce all sorts of problems, and the hot water softens and eases the process. After shaving, tone (for those keeping score, I'm a big proponent of Kiehl's Blue Herbal Astringent). Â Toning freshly cleansed and shaved skin maximizes the benefit you get from doing so. Then, moisturize. Â Also, if there's anything else you do (i.e. in the winter, I use Aramis Healthy Look Gel), now is the time to do that, to finish off the sequence.