Everlane T-shirts - Page 44

Happy to see the navy. Ordered five more of these...really like the shirts.

First order, got 5 for myself and one women's for the fiancée to give a whirl.

well placed my order for six more shirts.

So are these going to be the only colors for the summer or is there a possibility that more will be released?

Hey Nan, do all Ls now have the taper?

got 4 more v-necks

I wonder how much of their business comes from members of the forvm.

I think both you and I would be surprised at how little of their business comes from SF, especially considering how much they market through Facebook, which gives them reach across a huge swathe of different communities/audiences

Ah, I didnt know that they market a lot through facebook.

You think less than 25% ?

Sure! But honestly I don't even know where I'd start if someone asked me to guess. I'm waiting to hear what Nan has to say

just ordered white, navy, and watercolor blue. all crew necks. woo!

Yeah but take a guess and we will see who comes close! lol

Actually 25% sounds like a good guess, but just for fun I'll say 40. Livin on the edge

is there no lemon crew?

I'd guess only a small percentage of customers are from SF - maybe 5% on the high end. There was very little discussion here about Everlane for a long time, and their products were still selling quite well - I remember a few sizes/models of their tees selling out within minutes back in November. Their Facebook page has already been mentioned, but their Twitter account is quite active as well. Much more daily communication through that than this thread.

I agree for the most part, Samir. Thing is, though, that SF is huge. Lots of invisible lurkers who probably also follow Everlane's Facebook page, Twitter page, etc. That's what makes it so hard for me to guess where the traffic comes from, since there's got to be so much overlap