Originally Posted by Samir
Haha I was definitely being snarky, but I thought he just pulling a random statement out of his ass, since he didn't reference the website - I checked their Facebook posts (where they pretty much say all their updates) before posting and hadn't seen anything about breaking the $100 mark at the time. I especially thought it was random because someone who gave a review of the upcoming fall products a couple months ago explicitly mentioned a price of $100 for the sweaters. So yeah, I ended up being wrong but that doesn't change the fact that the original post had no reference for it's claim. My apologies to tgaith77, still.
I guess it's a little different if they committed to make a product first and then realized they'd have to go over $100, but still, you can extend that to anything then. "We want to make product X but we don't want to sacrifice on quality so it's going to be price Y" kinda blows open what they seemingly originally intended to offer. I pay more than $100 pretty regularly so I don't mind, it just seems like a definitely shift in goals.
Also, the main website says they've sold 71 thousand shirts. Daaamn.
No worries, I didn't mentioned the website because I figured most regular posters would have already known/seen this.
Originally Posted by otc
Got the official email announcing that they will break $100 for the sweaters.
I still think it is kind of a cop-out. Maybe if they were willing to say something along the lines of "There's always room for a little more luxury in life--so we have decided that once per season we will bring you a premium item that we can't price below $100 but which represents the same value as the T-Shirts you know and love"
Just saying goodbye to the idea of the sub-$100 basics, screams like the VCs are knocking on the door asking for some return on their investment.
I felt like that was their whole angle, the sub-100 price point. Its not like they regularly had $99 products featured, were really struggling to keep them there and finally, relented and raised prices slightly. The very first test of a product close to $100, and it couldn't be done:(
However, I do get it...at the end of the day, they are a business and need to remain profitable. I guess it was too lofty a goal to achieve. In fact, the website doesn't make any references to that sub-100 goal anymore. Regardless, I still really like their overall model: Simple, thoughtfully designed, quality basics for cheap...