While this already has been discussed here, I emailed everlane about some other things and just mentioned the >$100 for the cashmere sweaters very briefly. Just got a response from them and (though they didnt talk about what I was actually emailing them about) they gave this as a reasoning for the higher price:
Thanks for your note, and I'm happy to explain more about what our team considered when deciding to break $100.
Everlane started with a commitment to the highest-quality and a mission to bring customers luxurious items at truly disruptive prices, leveraging our online-only model with no middlemen.
When we looked into categories such as cashmere, the $100 price point became a barrier to achieving that high standard of quality. Our team felt it was important to bring customers the finest cashmere, even if that means breaking $100.
Our design team tested several grades of cashmere and decided to go with a finer cashmere to maintain our commitment to quality. I just saw a sample in the office and am really looking forward to buying mine (the charcoal is really fantastic). Similar sweaters I have are well over 3x ours.
As we turn one year old, we've been reflecting on the past year and are very grateful for the support our customers have given us. We are excited to move forward to launch even more luxurious products at truly price disruptive categories.
I'm here if you have any questions. Please let me know.
So yeah, nothing ground breaking, but figured I would share with all of you.