Originally Posted by VLSI
Cost of making them definitely did not rise by $15. It's just business.
Raising prices like this won't do Everlane any good. They should know this by now.
Their main selling point was their prices. The weekender was obviously overpriced. It still hasn't sold out in any color even with Britney Spears, GQ, and the New York Times endorsing it.
I originally brought into the hype and planned to buy 2 of the weekenders. After waiting a couple days I decided it simply wasn't a good deal. Target has a canvas weekender with a leather strap for $25 or $10 when it goes on clearance. ASOS and Topman also have similar made in China bags for <$40
Edit- FWIW the original backpack was a good deal for me at $50. I use it almost everyday.