Got the insider emails for the weekender, but not for the backpacks. But someone leaked the backpack URL way back and jumped on that before it was fully released. Whether I had gotten insider status or not, I'd still be be buying Everlane stuff when I have money xD
Everlane T-shirts - Page 71
I signed up in October (only referred ~10 people so far since I don't want to spam on Facebook), although I doubt I was one of the first 250. I've ordered a number of items from a variety of their collections, so maybe I lucked out with a random selection. I doubt Insider will matter much within the SF customer base - as others have pointed out, Nan already gives us early notice for a lot of the items. I would've been fine not getting it, I just see it as an amusing reward of my early efforts to promote Everlane in threads like these, haha!
Yeah, I actually was the one who posted the link to the backpacks "secret shop". For the record, I wasn't part of any 'insider' deal then. I just knew they were planning to make backpacks, saw the Everlane Twitter account reply to someone who purchased one through some 'friends and family' access, and simply guessed the link (haha).
Pictures of the Weekender up on Facebook, looks dope:
Also, putting the expected delivery / stock dates up for each product category is AWESOME. Great addition.
Edited by Samir - 6/13/12 at 6:14pm
are you referring to the white shirt? Another member mentioned that the white shirts are not completely bleached.